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CONCEPT PLANTS (USA) /PLANTIPP (Europe)



The Concept Plants team helps plant breeders bring their varieties to market in North America. They’ve facilitated the introduction of over 250 new plants from 150 breeders, helping with trials, photography, patents, licensing, protection and royalty collection. Their vision: Bringing new plants, people and ideas together. Their goals: to introduce garden-worthy items and maximize royalty returns, encouraging and enabling breeders to keep innovating.