Sexy Sedges Redux: A Tale of Two More Carices
It's wet and blustery at 8AM, an unpromising start to the day here in PA, and the slowest coffeemaker in the Western hemisphere is sluggishly preparing the morning fix. Down at our Florida HQ the offices are still dark because Pensacola is so far west, it's on Central Time -- a little known fact about the Sunshine State's panhandle.
Rather than sit and stew over the recalcitrant brew, let's take a short grumpy hike to House 8, lair of the wily sedges: Familiar Carex 'Evergold' and its challenger, the upstart 2010 intro Carex 'Gold Strike'. Their descriptions sound suspiciously similar -- about the same height, and each sports a gold central stripe between green edges. So, why should our customers try 'Gold Strike'?
A stroll down the aisle between batches of each variety tells the tale. Even before we reach them, the flats of 'Gold Strike' are brighter-looking. Close inspection reveals why: The individual blades on each side of us are about the same width, but the edges of 'Gold Strike' are a darker, richer green and the gold they hold is a lighter, cleaner yellow.
The cumulative effect is subtle, but clear. That bench of 'Gold Strike' casts a welcome glow on a glowering morning. Even more welcome: The coffee's finally ready.
John Friel
Marketing Manager
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